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Halloween Fun with PhoneGap
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Ideavity is a creative agency that specializes in helping businesses launch their first versions of applications. When Magikbee approached Ideavity with the idea for their new app, KidsBeeTV, a platform that provides educational and entertaining videos fully curated for kids as well as quizzes and in-app purchases, Ideavity was ready to help.
After the initial launch, Magikbee continued to develop and improve the app on their own, using their own resources. Despite not collaborating with Ideavity on these updates, the app remains user-friendly and engaging, thanks in part to the solid foundation provided by Ideavity during the initial launch.
In the scope of the ValorMar R&D project, Ideavity was tasked with developing a kiosk application for supermarket customers to consult traceability information about fish product lots. The application was developed in response to a challenge posed by SONAE, a leading retail company.
The strange success of the Drop Stop is an odd turn of events for two men who started out in Hollywood with very different ambitions. Back in the 1990s, before YouTube, a lot of aspiring filmmakers created short videos as a sort of calling card to be distributed on VHS tapes all over town.
After Newburger broke up with a girlfriend in 2006, he crashed on Simon's couch, expecting to be there only for a few months. The two paid the bills by becoming nutrition coaches (this is L.A. after all), and by playing poker before playing poker became a thing. Simon said he would go to the casino every month, "and I would not come home until rent was made."
One Halloween night after the accident, the two bros found themselves without a party invitation for the first time in years. They decided to spend the evening solving the puzzle of The Carmuda Triangle.
"We go down to the car, and we're just sitting there, and we're staring at it for hours," said Newburger (he admits they may not have been completely sober). Earlier, a friend had suggested that any device would need to be able to move back and forth with the seat.
"Then we noticed that the seatbelt catch is attached, it's anchored," said Newburger. "I said if we could figure out something that could attach around that, it would anchor it to the seat; it would move with the seat."
"We ran down to the car, we put it in," said Newburger. It worked. They were able to stuff the sock into the crevice to fill it up, and by hooking one end around the bottom part of the seatbelt, the device moved with the seat. "It was unbelievable," said Simon.
Next, the two "inventors" started asking friends and family for money, without telling them what the product was. Simon was terrified someone would steal their idea. "We were saying, 'Please trust us.'"
"We still didn't have a patent. Now I'm going to have to take out another $350,000 with a huge penalty," said Simon. They were most concerned about patenting the notch, which connects the Drop Stop to the seat belt bottom. "We can't even protect our product. We're getting knocked off, counterfeit, everything was happening left and right."
He went inside the bank to make the final withdrawal with a heavy heart. Newburger was waiting outside in the car when suddenly he got an email from their lawyer. The patent had been approved. Newburger turned on the video recorder of his phone and walked into the bank.
More than 10 years after Newburger jumped the curb on Sunset Boulevard, he and his business partner have sold 2.4 million Drop Stops with revenues totaling $24 million. The two men are now reaching out to insurers and cellphone companies, hoping these businesses will buy the product to give away to loyal customers for free. 2ff7e9595c
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